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SMR Tag Team!

Tuesday, October 19, 2010


Schroeder-Manatee Ranch Inc. (SMR) has assembled a team that will walk to raise money for breast cancer awareness and prevention. The team, consisting of 52 members – including eight children of all ages – will participate in the American Cancer Society Making Strides for Breast Cancer walk at the Sarasota Polo Grounds on Oct. 23. The youngest team member is six months old! “To date, the SMR Tag team has raised $4,365,” said Chris Fulford, SMR Tag Team Leader. “We hope to also raise a lot more on the day of the event with our special Tag initiative!”

On the day of the event, all team members will be wearing a shirt with a Microsoft Tag on it. Each time the Tags are scanned on the day of the event, SMR will donate $1 to the cause, up to $3,000. Currently the SMR Tag team is tied as the third largest team and you can spot the team members the day of the event by looking for their cowboy hats and Tagged T-shirts.

“This is the perfect way to combine our new partnership with Microsoft with our ongoing efforts to support this community,” said Rex Jensen, president and CEO of SMR.

In order for participants to scan the Tags, they’ll have to download the application on their smart phone first. Either go to www.gettag.mobi on your phone to download the reader or on an iPhone or Droid, just download the free Microsoft Tag reader App. You only have to do it once and it's free.

Lakewood Ranch & Microsoft® have formed a partnership to make Lakewood Ranch the first place in America to be “Tagged.” Microsoft Tag is a powerful new 2D barcoding technology that will help Lakewood Ranch businesses make the most of customers’ mobile devices by bridging their brick-and-mortar marketing efforts with the digital world. Microsoft identified Lakewood Ranch as the ideal community with which to partner for its Tag technology, due to Lakewood Ranch’s ongoing efforts to stay on the cutting edge of progressive business opportunities.

Lakewood Ranch is the 8,500-acre award winning master-planned community in Sarasota and Manatee counties on the West Coast of Florida. Visit www.lakewoodranch.com.

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SMR Tag Team!