The Merchant Village is one component that makes the Digital Village intranet even more valuable to Lakewood Ranch residents and businesses. It is a valuable tool for our businesses to get their message out to their favorite audience - LWR residents and business owners. This program facilitates the interwoven social and business fabric of the community. The Merchant Village gives our residents easy access to their favorite merchants, restaurants, health and beauty, home and financial services. As registered users, residents can take advantage of special offers, discounts and coupons only available to Lakewood Ranch residents.